Join the Institute for Social, Search & Mobile Marketing on Thursday, February 2nd, in Irvine, CA for a timely and topical forum on the latest and best social and mobile practices. Purchase your tickets today, only 75 spots available!
http://k1irvine.eventbrite.com/
This is not a conference where the speakers present and you listen. This is a dialogue between a group of thought leaders that offer real world best practices. The agenda and the topics are open for two-way conversations and we are confident that you will leave this event much more informed and fully recharged.

Why you should attend:
- You’ll learn how mobile is changing business and expanding customer engagement
- You will meet the experts and network with more of your peers
- Your marketing team will be more prepared to lead in mobile and social marketing
- You’ll learn how to drive customer loyalty through social gaming
- We’ll also discuss what’s next in mobile marketing and social gaming
As a bonus, you can learn and have fun at the same time. This event combines education and excitement with Formula 1 Go-Kart racing at K1 Speed in Irvine, CA. This is a great team building opportunity!
Who’s Attending:
Marketing, Branding, Product Management, Public Relations, Digital Services, Human Resources and Customer Service Executives (A partial list of companies that attended our first K1 event include: Safeway, EJ Gallo, Cisco, Brinker Capital, Orchard Supply, SAP, First Republic Bank).
Event Details
Date: Thursday, February 2
Where: K1 Speed, 17221 Van Karmen Dr. Irvine, CA 95051
Event Moderator: Maribel Lopez, Lopez Research
Timing & Agenda
8:30 am to 11:45 am – Mobile Marketing Trends Moderator: Tracy Moonier – Director, Industry Solutions Practice, AT&T Best Practices
Presentation: Moira Jacobs, Director, Advanced Enterprise Mobility, AT&T
12:00 pm to 1:00 pm – Social Media should be at the Core of Your Marketing: Rachel Gross, Sanuk Sandals
1:00 pm to 3:30 pm – Social Gaming: Employee Recognition, Performance Management and Internal Social Networks Moderator: Kris Duggan, Chief Executive Officer, Badgeville
Best Practices Presentation: Scott Schnaars, Director, Badgeville
3:30 pm to 6:00 pm – Networking and Team Building Formula 1 Go-Kart Racing (3 heats per racer!) Gamification Consoles (various games to play with your business peers)
6 pm to 7:00 pm – Winners Circle Reception
ONLY $199 for first 25 registered attendees, $299 for next 25 and $399 for last 25 – only 75 people can participate in this timely and topical event. Price includes: Executive Roundtable, Meals, Team Building Racing, and Winners Circle Reception.
The Moderators and Speakers

Maribel Lopez: Principal and Founder, Market Strategies – Lopez Research
Maribel Lopez offers deep industry knowledge and expertise to provide research, analysis and strategic insight to the communications industry.

Tracy Moonier: Director, Industry Solutions Practice – AT&T
Tracy is a recognized expert with more than fifteen years of industry consulting experience in marketing & sales, innovation, new business development, corporate strategy, emerging technology and mobile solutions at AT&T.

Moira Jacobs: Director, Advanced, Enterprise Mobility Solutions – AT&T
Moira is focused on serving the Retail/CPG and B2C Industry verticals. She consults with leading brand enterprises to assist them with defining their mobile marketing and commerce strategy along with deploying the most effective mobile applications or cloud services based on their unique business and marketing imperatives.

Kris Duggan: Chief Executive Officer, Co-founder – Badgeville
Kris is a serial entrepreneur with a passion for building innovative, fast-growing SaaS companies with thousands of delighted customers. He is dedicated to helping brands on the web increase user engagement by leveraging proven techniques in social gaming and loyalty.

Scott Schnarrs: Director – Badgeville
Scott Schnaars is a Internet sales, business development, and operations professional with a passion for technology.
Rachel Gross: Social Media Manager – Sanuk Sandals
As Social Media Manager for Sanuk, a California-based footwear company known for putting the funk back in functional footwear, Rachel Gross strategically surfs the web as the voice of Sanuk incorporating elements of branding, online reputation management, public relations, search engine optimization, and customer service — all while not taking anything too seriously.
This Event Is Sponsored By:



The Institute for Social, Search & Mobile Marketing (ISSMM) is a not-for-profit professional association solely dedicated to the facilitation of ongoing education, best practices and practical implementation of social, search, and mobile marketing solutions, and related technologies, to enhance both marketer and consumer experiences.
For speaking, sponsorship, and membership opportunities, please contact the Institute for Social, Search & Mobile Marketing via e-mail: pat@issmm.org or call 510-821-9522
