The Institute for Social, Search & Mobile Marketing Hosts
a Peer-To-Peer Executive Roundtable with
Team Building Formula 1 Go-Kart Racing
Today, Mobile Marketing and Gamification of Social Media are the topics
everyone has questions about. Get real world answers at this executive forum.
Are you prepared to lead your organization in mobile marketing and gamification of social media? Do you have a basic understanding of how these disciplines can advance your business? This peer-to-peer Executive Roundtable will provide real world answers to help you implement practical solutions. Learn from experts from Lopez Research, AT&T, and Badgeville.
In addition to you and your team learning practical applications of these two critical topics, mix a little fun with business and enjoy great team building with Formula 1 Go-Kart racing! (see the fun!)
Date: Thursday, Dec. 8
Where: K1 Speed, Silicon Valley, Santa Clara, CA
Event Moderator: Maribel Lopez, Lopez Research
Peer-to-peer discussion topics include, but are not limited to:
• What’s the “R” in ROI in Mobile Marketing and Social Gaming
• Transforming Mobile Marketing and Gaming from Tactical to Strategic
• How to prioritize and deploy mobile marketing tools
• How to influence brand reputation and change behavior through Social Gaming
• How to apply Social Gamification for B2B and B2C
• The next big thing in Mobile Marketing and Social Gamification
Agenda
8:30am to 11:30am - Mobile Marketing
Moderator: Tracy Moonier – Director, Industry Solutions Practice, AT&T
Best Practices Presentation: Moira Jacobs, Director, Advanced Enterprise Mobility, AT&T
1pm to 3:30pm – Gamification of Social Media
Moderator: Kris Duggan, Chief Executive Officer, Badgeville
Best Practices Presentation: Scott Schnaars, Director, Badgeville
3:30pm to 7pm – Networking and Team Building
Formula 1 Go-Kart Racing (3 heats per racer!)
Gamification Consoles (various games to play with your business peers)
7pm to 7:30pm – Winners Circle Reception
Register Now for the Most Informative and Exhilarating Educational Event of the Year!
Only $299 before December 2nd ($399 after December 3rd)–LESS THAN 10 SEATS REMAIN! Price includes: Executive Roundtable, Meals, Team Building Racing, Networking and Winners Circle Reception.
Don’t pass up this great opportunity to learn the secrets of mobile marketing, mobile commerce and social gaming from this great group of industry thought leaders and have a racing experience you won’t soon forget!
The Moderators and Speakers
Maribel Lopez: Principal and Founder, Market Strategies – Lopez Research
Maribel offers a depth of knowledge and expertise to provide research, analysis, and strategic insight to the communications industry. Over the past two decades, she has observed, commented on, and engaged in the massive shifts of communications technologies. She has worked directly with the service provider community as well as equipment, device, and software vendors. Often quoted for her industry insight, Maribel is a sought-after conference speaker and facilitator.
Tracy Moonier: Director, Industry Solutions Practice – AT&T
Tracy is a recognized expert with more than fifteen years of industry consulting experience in marketing, sales, innovation, new business development, corporate strategy, emerging technology, and mobile solutions at AT&T. She has played a key role in developing and implementing an Industry and solutions-based approach to strategic enterprise customers. Tracy is a pioneer in the industry, introducing and deploying applications and solutions to some of the largest corporations in the U.S. including Wal-Mart, Best Buy, Levi’s, Kohl’s, Coke, Pepsi, The Home Depot, Kimberly Clark, Michaels, GameStop & JC Penny, to name a few.
Moira Jacobs: Director, Advanced Enterprise Mobility Solutions – AT&T
Moira is focused on serving the Retail/CPG and B2C Industry verticals. Moira consults with leading brand enterprises to assist them with defining their mobile marketing and commerce strategy. She also spearheaded a number of QR code application initiatives, deploying some of the first QR code scanner apps available in North America.
Kris Duggan: Chief Executive Officer and Co-founder – Badgeville
Kris is a serial entrepreneur with a passion for building innovative, fast-growing SaaS companies with thousands of delighted customers. He is dedicated to helping brands on the web increase user engagement by leveraging proven techniques in social gaming and loyalty. A sought-after speaker on gamification, analytics, and user engagement, Kris is a thought leader of innovative ways to incorporate game mechanics and social loyalty programs into web and mobile experiences. Prior to founding Badgeville, Kris worked in leadership roles at a variety of successful companies, including WebEx, and across a wide variety of verticals.
Scott Schnarrs: Director – Badgeville
Scott Schnaars is a technology, Internet sales, business development, and operations professional with a passion for all things tech, writing, and golf. Throughout his career, Scott has held various positions within companies such as Borland, WebEx, Motorola & Yahoo! Currently, Scott is a head of sales at Badgeville, the leading social rewards and loyalty provider.
This event is sponsored by:
The Institute for Social, Search & Mobile Marketing (ISSMM) is a not-for-profit professional association solely dedicated to the facilitation of ongoing education, best practices, and practical implementation of social, search, and mobile marketing solutions, plus related technologies, to enhance both marketer and consumer experiences.
For Executive Roundtable speaking, sponsorship, and membership opportunities, please contact ISSMM via email: ExecutiveRoundtable@issmm.org or call 714-839-0600.
The Institute for Social, Search & Mobile Marketing
The Forum to Participate, Discover & Lead.
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