According to the Venture Capital Association, investments in the San Francisco and Silicon Valley area will garner over 46% of all venture capital investments–next closest is New England and New York regions with 21%. Social media, software and Internet investments will represent 36% and telco/high tech is 25%. These venture investments will be fueled by [...]
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The new retail phenomenon known as “showrooming” hit home with me a couple of months ago at one of our ISSMM Thought Leader Conferences. The head of social media for a major golf club manufacturer told me that Target was putting the pressure on them to create a new line of golf clubs that would [...]
Read MoreWelcome. The Institute for Social, Search & Mobile Marketing (ISSMM) is solely dedicated to the facilitation of ongoing education, best practices, and practical implementation of blended social, search and mobile marketing solutions, and related technologies, to enhance both marketer and buyer experience.
Today’s consumers are no longer passively absorbing your messages. Instead, they are looking for a consistent, multi-platform experience that allows them to choose how they interact with your product or service. If you can’t give them a choice, they’ll choose your competition. It’s that simple.
How much you know about the integration of new marketing technologies is imperative. Our sole aim is to provide a forum to facilitate education and best practices for the intelligent implementation of blended social, search, and mobile marketing solutions.
With so many changes happening at such a rapid pace, there’s a real need to educate executives and marketers on how to implement practical social, search, and mobile marketing campaigns.
At the ISSMM, we’re dedicated to providing an educational resource where marketing professionals can exchange information and keep ahead of ever changing marketing methods. We hope to see you at our next event.
